Don't Miss the Next Apple Train

It’s tough to know when the right time is to invest in the tech-hype that comes out — NFTs, Blockchain, the Metaverse. All of these may be valuable at some point, but as it stands today, they’re just tech fads.

This is the same type of thing we’re trying to figure out with Augmented Reality and Virtual Reality. We know it’s coming, but when is the right time to invest? There was a jump in popularity when the Oculus Rift came out in 2012 and since then we’ve seen modest gains. Microsoft, Meta, Google, Samsung, and many others have dipped their toes in the space, but still struggle to make it a mainstream success.

We feel that the tide is about to change after Apple announced their Vision Pro “Spatial Computing Device” (they’re clearly dancing around saying AR/VR, but it’s in the same space). This is a story that we’ve seen before — there were MP3 players before the iPod, but the iPod redefined the industry. Blackberry, Palm, and others had their corner of the smartphone space, but the iPhone quickly erased their lead. You can say the same thing about wearables and headphones — Apple is now #1 in those product categories.

While other players have tried to own the AR/VR space, the buzz from people who have experienced the demos claim that this is a generational leapfrog from the competition and that they’ve solved some of the long-standing problems that plague VR. While the $3,500 price point is still enough to create a very real hurdle to immediate growth in the industry, Apple’s track record on creating new markets is not something to ignore.

AR/VR technology holds immense potential across various industries. Imagine a world where retail customers can explore virtual stores, empowering more informed decisions while reducing product returns. Construction companies can provide immersive walk-in experiences, allowing investors to explore and engage with realistic representations of the project. Virtual doctor visits and remote vital sign monitoring revolutionize healthcare accessibility . Entertainment companies create immersive movie experiences. The limitless potential of this technology paves the way for new companies, innovative offerings, and countless business opportunities in the next decade.

The opportunity to get on the ground floor of a new platform is not something you should pass on without heavy consideration. What allowed companies like Uber and Instagram to be the successes they are today is taking advantage of new technology and being an early adopter. Apple is using the same foundation used in iOS and MacOS, so developing for this platform has a major leg up in that it’s built upon familiar conventions.

The good news is that it’s not too late. The Vision Pro doesn’t launch until early 2024. While that doesn’t allow a ton of time to create an app in time for launch, help is available. Our Front-End and Gaming Guilds have a ton of relevant experience in the tools used to create great experiences for the Vision Pro.

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Don't Miss the Next Apple Train

Don't Miss the Next Apple Train

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